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Storytelling in Industrial Content Marketing 26 Aug 2013 | 07:54 pm
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries [...] [ This is only...
Industrial Email Marketing is NOT Dead 16 Aug 2013 | 08:05 pm
One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [...] [ This is only...
Sabotaging Industrial Marketing Hurts Sales 7 Aug 2013 | 08:16 pm
What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important [...] [ This is only a content summary. ...
Industrial Marketing, Lead Generation and Sales: It’s Complicated 23 Jul 2013 | 08:51 pm
Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [...] [ This is only a ...
Industrial Content Marketing’s Impact on Customer Experience 12 Jul 2013 | 08:13 pm
Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is [...] [ This is only a con...
Industrial Content Marketing is NOT New 5 Jul 2013 | 07:33 pm
Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of [...] [ This is only a con...
Industrial Blogging Lessons Learned from Working with Technical SMEs 25 Jun 2013 | 07:51 pm
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [...] [ This is only a c...
Creating Thought Leadership for Manufacturing and Industrial Companies 17 Jun 2013 | 07:31 pm
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [...] [ This...
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive 5 Jun 2013 | 07:23 pm
Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [...
9 Must-Have Content Assets for Successful Industrial Websites 24 May 2013 | 07:45 pm
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [...] [ This is only a content summary...
