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industrialmarketingtoday.com – Industrial Marketing Today • Actionable Insights & Ideas from Achinta Mitra of Tiecas

Storytelling in Industrial Content Marketing 26 Aug 2013 | 07:54 pm

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries [...] [ This is only...

Industrial Email Marketing is NOT Dead 16 Aug 2013 | 08:05 pm

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [...] [ This is only...

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Social Media: Time to Join the Party lavalobe.com 8 Dec 2009 | 04:36 pm

Social Media: Time to Join the Party Why Facebook, Twitter, You Tube and others have become the essential, and ultimately most relevant, marketing platform. There should be no need to define Social ...

How retailers are failing to get the even the email basics right ecircleblog.wordpress.com 19 Aug 2010 | 08:57 pm

In the all important run up to the Christmas season (yes, it’s not that far off – in the retail world anyway!) it is now more important for brands to create engaging, relevant marketing strategies. At...

A Brief Overview of Online Marketing malgordon.com 20 Feb 2013 | 05:58 am

Presentation I gave in early 2012 covering the basic tools and disciplines of online marketing. Fundamentals of Online Marketing from Malcolm Gordon Other Articles you may find relevant:Marketing for ...

Do you really know your customers? purplefrog.co.uk 15 Feb 2013 | 07:06 pm

If you don’t know your customers you can’t personalise a website experience or optimise your website for sales.  You can’t target your customers with relevant marketing messages or encourage loyalty. ...

Kim Sample: How do Brands Stay Relevant Today? blog.emanatepr.com 6 Jun 2013 | 09:43 pm

Filed under: uncategorized Tagged: Kim Sample, relevance, relevance marketing

Kim Sample: Skills for Tomorrow’s Agency blog.emanatepr.com 7 Jun 2013 | 01:16 am

Filed under: uncategorized Tagged: relevance marketing, skills, video

Why You Do What You Do – Relevant Marketing Efforts thegoldengoose.com.au 15 May 2013 | 03:55 am

I was at my local fruit store the other day. The junior shop assistant was busy taking down the Autumn displays (plastic fluro Autumn leaves). I asked why. Their boss doesn’t like it, and with good ...

Why Relevance Matters blog.emanatepr.com 24 Jun 2013 | 05:58 pm

Challenger brands demonstrate the power of relevance and can serve as a model for all brands to emulate. Filed under: uncategorized Tagged: challenger brands, relevance, relevance marketing, video

Demand Gen – it is a threesome! thinkedynamic.com 23 Jul 2013 | 02:48 pm

B2B demand gen is apparently coming of age. Marketers have embraced technology, automation and assumed monikers of ‘modern marketers’. Content is becoming relevant. Marketers are endeavoring to meet p...

A Social Science theprboutique.com 25 Jul 2013 | 07:53 pm

In today’s social-media-obsessed world, businesses strive to be mentioned, liked, favorited, retweeted, followed and pinned just to stay relevant. Marketing brands through social media sites like Twi...

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