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Froggy fundraising 2013 1 May 2013 | 08:30 pm
Every year at Leapfrogg, we choose a charity to raise money for. Not only does this help with motivation and encourage teamwork, but we also know that all our hard work and effort is helping and suppo...
Why every brand needs a social media policy 6 Feb 2013 | 08:19 pm
Over the last 12 months, as to be expected, there has been further acceleration in the uptake of social media amongst retailers. This is a result of increasing usage amongst a wider demographic, new n...
What we learnt in 2012 and what we look forward to in 2013 10 Jan 2013 | 05:14 pm
At the end of each year, I encourage the Leapfrogg team to take some time out to review what they have learnt from the events of the last 12 months. It’s an opportunity to take a step back and think a...
Top ten Froggblog posts of 2012 18 Dec 2012 | 08:00 pm
As we draw towards the end of another eventful year in the worlds of digital marketing and retail, it’s time for our annual round up of the top posts from the Froggblog. I’ve been lucky enough to writ...
Newsflash – Halloween treats, wine tasting and babies 28 Nov 2012 | 04:49 pm
As the end of the year is fast approaching I thought it was time to have a Leapfrogg news update, so you can see what the Froggers have been up to since August. Apart from being very busy, of course, ...
Planning a new website? Don’t forget these five key elements 22 Nov 2012 | 03:22 pm
It’s always exciting when clients are developing a new site. It is the perfect chance to sort out any issues and build advanced functionality that will help set their site apart from the competition. ...
The blurring lines between online and offline PR 21 Nov 2012 | 03:17 pm
I’ve been thinking about the benefits of integrated PR and the common questions raised by clients. A range of queries such as ‘how can I leverage my offline PR activities?’ and ‘what is integrated PR?...
Joining the multi-channel dots – using postcode data to attribute in-store sales to website activity 22 Oct 2012 | 07:21 pm
Working in a multichannel retail environment means a greater need for integrated reporting, an ability to evaluate different marketing activities, attribute sales accurately and ultimately measure how...
Content marketing – applying the principle of ‘form follows function’ to deliver great customer experience 19 Oct 2012 | 03:06 pm
Content really is the BUZZ word of the moment when it comes to digital marketing. Everyone from PR to search to social marketers are talking about how high quality, relevant and timely content is fast...
Essential e-commerce features & functionality to drive great customer experience – part 2 17 Oct 2012 | 01:08 pm
In my last post, I looked at the features and functions of e-commerce platforms that help to drive a positive customer experience at the point at which a prospect has decided they want to purchase a p...
