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Tech Trends for 2012 28 Dec 2011 | 11:21 pm

2011 has been a very social year with Facebook honing into advertising dollars and revamping itself every other day, much to the chagrin of its 800+ million addicts. 2012 will transition to the mobile...

Tech Trends for 2012 28 Dec 2011 | 05:21 pm

2011 has been a very social year with Facebook honing into advertising dollars and revamping itself every other day, much to the chagrin of its 800+ million addicts. 2012 will transition to the mobile...

Burberry Named 2011 Luxury Marketer of the Year 22 Dec 2011 | 05:35 pm

British retailer, Burberry, has been awarded the most prestigious recognition in luxury marketing with Luxury Marketer of the Year. Runner-ups include Ralph Lauren Corp and BMW.  All brands excelled i...

Facebook Allows Private Messaging Between Businesses and Fans 21 Dec 2011 | 10:06 pm

A new feature of Facebook allows businesses to receive private messages from their Fans. This feature will enhance business-consumer interaction as well as promote “more personal communication with in...

Recap 2011 Online Advertising Trends 20 Dec 2011 | 07:37 pm

Mobile was a major contender for the top trend of 2011. Mobile commerce was on the rise, be it from researching a brand or store or from actual purchases via a mobile device.  Check out the recap as d...

Social Media Trends for 2012 16 Dec 2011 | 07:02 pm

Recapping 2011, businesses have steadily integrated social media into their marketing strategies, with many allotting more budgets towards social marketing or making it a high priority in their strate...

Why Companies Need Mobile Marketing 15 Dec 2011 | 06:17 pm

Mobile devices have become an extension of us.  So much so that 35% of smartphone users use SNS apps before even getting out of bed! Mobile subdomains are essential to mobile commerce.  Mobile-friendl...

Creative Branded YouTube Channels 15 Dec 2011 | 12:51 am

Marketers are forgetting the power of YouTube and the branded YouTube channel.  Creative branded channels promote traffic and increase popularity. This simple concept of using video content to encoura...

How Social Media & SEO are Linked 13 Dec 2011 | 11:06 pm

Social media content increases brand recognition, drives site traffic and boosts SEO. Viral content builds links, attracts attention and establishes “authority and legitimacy” in an industry.  Viral c...

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