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Don't confuse your visual identity with your brand 25 Jul 2013 | 07:03 am

It’s a common mis­take: Get a logo, choose a palette and some fonts, maybe design some fun visual ele­ments you can play with on your let­ter­head and pre­sen­ta­tions, and call it a brand. It is, of ...

One important reason almost every business should have a website … 22 Dec 2012 | 06:02 pm

It’s such a cliché that every company needs this or that when it comes to online marketing. I’ll be the first to tell you: No, … Learn more

One important reason almost every business should have a website … 21 Dec 2012 | 11:02 pm

It’s such a cliché that every company needs this or that when it comes to online marketing. I’ll be the first to tell you: No, … Learn more

You may not need a website if … 21 Dec 2012 | 10:38 pm

You may not need a website if … You’re an in-house consultant with only one client, and you’re okay with that (e.g. you have an … Learn more

You may not need a website if … 21 Dec 2012 | 10:38 pm

You may not need a website if … You’re an in-house consultant with only one client, and you’re okay with that (e.g. you have an … Learn more

Go undercover to google yourself 21 Dec 2012 | 12:52 am

If you’ve ever google’d yourself or your business, it’s important to know that the search results you see will not be the same results everyone … Learn more

Go undercover to google yourself 21 Dec 2012 | 12:52 am

If you’ve ever google’d yourself or your business, it’s important to know that the search results you see will not be the same results everyone … Learn more

Go for the big wins 4 Sep 2012 | 10:18 am

There are – quite literally – thousands of things you can do that might, and probably will, contribute to increased sales, a boost in your … Learn more

Go for the big wins 4 Sep 2012 | 10:18 am

There are – quite literally – thousands of things you can do that might, and probably will, contribute to increased sales, a boost in your … Learn more

No, you don't need a blog 2 Jun 2012 | 12:49 am

It’s true. You don’t need a blog, or a Twitter account, or a Facebook page, or even a website. You don’t even necessarily need a … Learn more

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