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Why Storytelling is the Best Way to Engage Health Care Audiences 14 Aug 2013 | 01:00 pm
Additional reporting by Nick Dutnall. Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has fa...
Why Your CPG Brand Isn’t Remarkable and What You Can Do About It 13 Aug 2013 | 07:07 pm
Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products—computers, phones, music players, tablets and other digital ....
Why You Should Stop Worrying About Big Data and Love Your Consumer 7 Aug 2013 | 12:23 pm
In the post-advertising world, many brands struggle to understand the people they’re selling to and why they behave as they do. As power shifts from brands to consumers, knowing your consumer has neve...
How to Create Real-time Twitter Gold 31 Jul 2013 | 09:54 pm
Ever since the Super Bowl, all eyes have been on Oreo during major tent-pole events as we waited for them to deliver more real-time Twitter marketing. Audiences were surprised and delighted by the com...
“Boris” Bikes and Barclays’ Problem with Authority 26 Jul 2013 | 12:32 am
London’s rammed with bicycles. Everyone’s on two wheels. It’s fun, cheap, and good for you. Barclays-branded hire bikes are everywhere. But no one thinks of the sponsor when they pick up their wheels:...
Why Telemarketers are the Worst Brand Storytellers 24 Jul 2013 | 01:41 pm
There’s a certain feeling I get, and I’m sure we all get, when I answer the telephone and am greeted by a telemarketer. There are a few feelings, actually. Sort of like the five stages of grief. Firs...
How Story Platforms Help Global Brands Go Local 23 Jul 2013 | 11:57 pm
While the current turmoil in Cairo may obscure the post-revolutionary optimism that pervaded the city last winter, that mood was powerful at the time. Despite the chaos in the virtual absence of gover...
Adopt or Die: The Anxiety of Checking In on Foursquare 17 Jul 2013 | 02:40 pm
I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I post photos on Instagram, share thought nuggets and articles on Twitter, argue on Fa...
Can Digital Save Retail? 16 Jul 2013 | 08:55 pm
My wife and I have a baby on the way. Literally any day now he or she (we don’t know which) could arrive. We’re as excited and terrified as all first-time parents are, fully aware that our lives will ...
There’s No Content Like No Content 15 Jul 2013 | 08:53 pm
I’m annoyed to see Google’s use of a Rembrandt self-portrait across their logo today, on the 470th anniversary of his death. I live a short way from Kenwood House in London, home to one of Rembr...
