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postadvertising.com – Post-Advertising: Chronicles of Brand Storytelling

Why Storytelling is the Best Way to Engage Health Care Audiences 14 Aug 2013 | 01:00 pm

Additional reporting by Nick Dutnall. Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has fa...

Why Your CPG Brand Isn’t Remarkable and What You Can Do About It 13 Aug 2013 | 07:07 pm

Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products—computers, phones, music players, tablets and other digital ....

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Mobile media consumption whitepaper blog.mfabrik.com 22 Mar 2012 | 01:35 am

InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions: - How do people consume media ? - How do they engag...

sevenload at CeBIT – “Webciety” or how Social Video changes the Media and Advertising Business axelschmiegelow.com 3 Jul 2009 | 12:17 am

This is the Keynote I delivered at CeBIT 2009. In it I describe our business model against a backdrop of how media consumption is changing, which affects the content industry and the advertising busin...

Advertiser Inventory Alert : July 2013 blog.buzzcity.com 12 Jul 2013 | 01:03 pm

Content consumption patterns continue to evolve but one thing is clear, mobile dominates! Mobile phones keeps users constantly connected and this has important implications for media buyers – particul...

Study Contrasts Chinese And American Smartphone Usage chinatechnews.com 22 Aug 2013 | 01:14 am

A new study purportedly shows media consumption is more impacted by smartphone ownership in China than in the United States. The report jointly compiled by the U.S.-based Interactive Advertising Burea...

A one-night stay at the Capri Motel motella.blogspot.com 12 Aug 2013 | 05:27 am

As moteliers contemplate a where to focus their advertising dollar, they are frustratingly aware that they are tying to hit a moving target. Consumers are rapidly changing media consumption habits as ...

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