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Your Best eCommerce Advice: Magic of Venezia 22 Aug 2013 | 10:02 pm
We regularly ask our featured merchants to share their top three trips for new merchants, and here's some advice from Serge Shaliga of web store Magic of Venezia. Serge sells a truly unique product to...
Combining Your Online Store with a Brick & Mortar 31 Jul 2013 | 11:16 pm
June and Tom Frampton took a somewhat unusual approach to starting and establishing their business Colorful Impressions. While most merchants sell either strictly online or have a brick-and-mortar sto...
Your Best eCommerce Advice: Colorful Impressions 25 Jul 2013 | 11:45 am
Featured merchant June Frampton runs both an eCommerce store and a brick and mortar called Colorful Impressions that sells faux stained glass and other arts and crafts. In our continuing series “Your ...
Pinterest for eCommerce 19 Jul 2013 | 02:01 pm
We've talked a lot on this blog about Facebook and Twitter. But web stores are increasingly adopting Pinterest as well. If you haven't already started a Pinterest page, here are some initial tips to g...
Increase Conversion With Google Analytics 30 Jun 2013 | 04:44 pm
Dana Allen of Good-Earth Store checks her Google Analytics every day, primarily to track her sales and visits from the day before, especially when she’s running a sale. “One time I offered a $5-off co...
Products That Stand out From the Competition 17 Jun 2013 | 10:00 pm
From mom-and-pop to big box stores, the Internet has been so inundated with eCommerce merchants that it can be hard to differentiate your store from another. If you carry a product how can you ensure ...
From Passion to Product 10 Jun 2013 | 09:00 pm
Some of our most successful featured merchants didn’t take long to decide what type of store they wanted to open. They created businesses from hobbies or products they were already passionate about. T...
Creating a Retail Experience Online, Part 2 24 May 2013 | 04:39 am
Starla Allen was a passionate fan of her product long before she started selling it. She had debilitating carpel tunnel when one day she came across a Discovery Channel show about the healing benefits...
Creating a Retail Experience Online 14 May 2013 | 09:57 pm
Starla and Dana Allen of The Good-Earth Store carry natural health products, which they know can be difficult to sell online compared to in a retail environment. So they employ a variety of techniques...
Inventory Basics: New Products or Old Standbys? 4 May 2013 | 09:08 am
eCommerce stores often have to carefully balance their inventory between new products and traditional offerings. Heather Gray of Shop Suey Boutique prides herself on her store’s collection of unique a...
