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Online Brand Development Series: Search Engine Optimisation 26 Aug 2013 | 09:00 am
Search Engine Optimisation or SEO is a key part of online brand development It is easy to languish in the depths of obscurity on the Internet. The web is a big place. Individuals and companies can of...
Most Brands Can’t Be Involved in Every Social Network 23 Aug 2013 | 09:00 am
You don’t need to use every social network. Social media marketing is a brilliant way to advertise your brand and grow your relationship with existing customers. But which social networks do you choo...
Online Brand Development Series: Social Media Marketing 21 Aug 2013 | 09:00 am
Another tip for social media marketing today is to focus on the mobile aspects of social. For some people, social media sites are just a means of killing time. However for others, they are invaluable...
Yelp for Business: Promoting Your Business Page 19 Aug 2013 | 09:00 am
Yelp also has deals that help you promote your page. Yelp is a website that allows Internet users to review businesses. Sometimes this can be a bad thing, as it can bring to light a company’s inadequ...
Online Brand Development: Target Customer 16 Aug 2013 | 09:00 am
Do you get a clear image of your target customer when marketing and merchandising? There is no single road map to online brand development that can be followed by every company. Effective brand deve...
Online Brand Development: Products, Services and Value Proposition 14 Aug 2013 | 09:00 am
You have to know the value you bring to the table that makes you different. Perhaps one of the most important aspects of marketing a product or service is delivering a value proposition. This is a co...
Reputation Management for Entrepreneurs and Business Professionals 12 Aug 2013 | 09:00 am
Your online reputation is everything today. Previously we examined reputation management for brands. Additionally, an entrepreneur or business professional’s reputation is his or her greatest asset....
What to Expect from your Digital Marketing Consultant 9 Aug 2013 | 09:00 am
Here is what to look for in a digital marketing consultant for the best results. Thinking of hiring the services of a digital marketing consultant? Before you decide which online marketing consultanc...
Celebs, Brands and Fake Fans 8 Aug 2013 | 01:00 pm
When there is something to gain spammers will always be there. Earlier this week, Channel 4 aired an episode of Dispatches entitled ‘Celebs, Brands and Fake Fans’, detailing how brands use dishonest ...
5 Local Online Marketing Actions That Will Get You More Customers 7 Aug 2013 | 09:00 am
The world is a big place, but local online marketing is the answer for many small businesses. When the net first came into being, most surfers only used it to locate information about large, nationwi...
