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Blog: ISSMM Engage Spring 2013 30 May 2013 | 02:32 am
First of all, to those who attended our 10th ISSMM Engage Conference: Thank You. We could not have brought forth an event to bring industry thought leaders and experts in social media together without...
JCPenney’s Social Media Apology 4 May 2013 | 01:55 am
JCPenney has unrolled a massive social media initiative in addition to their latest commercials, admitting mistakes and apologizing to their customers. The company has even went to the lengths of keep...
ISSMM Engage Spring Conference 2013 24 Apr 2013 | 07:37 pm
The Next Chapter in Social Media Brand Reputation. Mobile Risk. Digital Identity. Define your brand’s reputation. You are what you know. How are you addressing these issues in your company today and m...
Surging: Internet, Mobile Ad Revenue 18 Apr 2013 | 09:11 pm
In 2012, Internet ad revenue grew to $36.6 billion, and mobile itself grew 111%. According to the Interactive Advertising Bureau (IAB), this is a new record, up 15% from 2011. Mobile was the fastest g...
Mobile Coupons to Grow 50% 17 Apr 2013 | 09:13 am
As the world of mobile grows, so does mobile commerce. Coupons, discounts, points, rewards. In a recent revealing of statistics by InternetRetailer, mobile coupon redemption is expected to grow 50% in...
Predicting Future App Value 4 Apr 2013 | 09:05 am
As the world of technology continues to evolve in mobile, apps carry on in engaging users and bringing in revenue for advertisers, businesses and developers. Now, mobile app marketplace Apptopia belie...
Call for Speakers – Deadline April 1st 14 Mar 2013 | 10:18 am
ISSMM Engage Spring Conference Livermore Valley Performing Arts Center Thursday, May 16 If you have a compelling presentation that addresses real world solutions in Social Engagement, Mobile Marketing...
Are Your Engagement Programs Falling Short? 15 Jan 2013 | 12:49 am
Many companies are not seeing the engagement levels they had hoped for when setting up their social programs. Consider these startling stats: - 50% of customers are inactive in loyalty programs - 72% ...
Social Media Trends in 2012 [Infographic] 7 Jan 2013 | 11:46 pm
2012 was another big year for social media. According to Nielsen and NM Incite’s latest Social Media Report, “consumers continue to spend more time on social networks than on any other category of sit...
Finding Your Way Out of an Isolated Social Media World 20 Nov 2012 | 07:09 am
Guest post by Sharon Gee, CEO & CMO for for Circle Dot Marketing. Social media continues to reshape the way businesses and customers interact. The increasing engagement propels inventive methods for s...
