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Engaging the Right Audience on LinkedIn 13 Apr 2012 | 03:21 am

(Cross posted on the Fleishman-Hillard DNA blog) LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Severa...

The Content Convergence Dilemma: Where’s the Content Department? 28 Oct 2011 | 01:59 am

By now most companies have figured out that good content is critical in a digital presence.  That content can take many forms – user-generated, interactive, structured (data), marketing, conversationa...

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Landing Pages fullpartner.com 13 Apr 2010 | 06:00 am

When Creating your sales funnel for your website, it is important to remember a few important points: What is your Unique Value Proposition (UVP)? A UVP is an offer or a free tool that engages consume...

Rethinking Small Business Engagement closely.com 27 Mar 2012 | 02:55 am

One of the truisms in local media is that consumers are spending more and more of their search, shopping and social activity via their smartphone. As these tools are geo-aware by default, the opportun...

How analytics can tell you what to write r3r.com 1 Apr 2013 | 04:27 am

You publish content online – blogs, articles, videos, whitepapers. You keep it authentic, engaging, and valuable to consumers. At the same time, however, you have goals of raising awareness about your...

VISIT FLORIDA Promotions Programs Really Work visitfloridablog.org 17 Jul 2013 | 09:10 pm

Consumer promotions are a great way to build positive brand awareness and consumer engagement.  VISIT FLORIDA’s Promotions Department makes it easy for our Industry Partners to participate in programs...

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