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Interpreting Net Scores and Mean Scores for the Likelihood to Recommend Metric 15 Aug 2013 | 05:12 pm
How do people interpret mean scores and net scores? Is there an advantage of using one metric over the other? I am studying these two different ways of summarizing data to determine the usefulness of ...
Customer Feedback is Not Money in the Bank 14 Aug 2013 | 07:00 pm
Last weekend, walking through my old hometown for the first time in a few years, I came across the site where I’d seen my first ATM back in the 1970s. The machine had changed, but the worn out sign ab...
More customer segmentation related news:
Using setVar (_utmsetvar / utm_setvar) for custom segmentation googlelytics.net 7 Jan 2009 | 12:43 am
SetVar (for older versions utm_setvar or _utmsetvar) is a function in the Google Analytics javascript code that allows you to set a custom segmentation rule. GA already offers a set of standard segmen...
Using setVar (_utmsetvar / utm_setvar) for custom segmentation googlelytics.net 6 Jan 2009 | 07:43 pm
SetVar (for older versions utm_setvar or _utmsetvar) is a function in the Google Analytics javascript code that allows you to set a custom segmentation rule. GA already offers a set of standard segmen...
Concentrating on The Very Best Customer Segments With Ppc reticulumrex.com 19 Aug 2012 | 02:30 pm
In the last a long time, an growing volume of companies have incorporated Ppc like an essential part of the advertising budget. Success, however, requires a lot more than basically trading money. An i...
Marketing Automation: The Basics marketingwithsusie.com 9 Aug 2012 | 01:33 am
Marketing Automation: The Basics Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. Th...
The Challenge With Brands Having Super Niche Customer Segments and Very Strong Associations agarwalankit.com 7 Oct 2012 | 02:45 am
In one of the classes, I came across a case study on Red Bull and the reading and the discussion that ensued in the context of brand management was really insightful. To add a little perspective, Red ...
Email Marketing for Hotels digdev.com 4 Jan 2013 | 06:45 am
Email marketing is an easy and affordable way to stay in touch with key customer segments, and can be one of the most effective ways to grow your hotel’s occupancy rates and revenue. However, to run a...
Information Flows in Dark Markets: Dissecting Customer Currency Trades alea.tumblr.com 7 Mar 2013 | 05:06 pm
We study the information in order flows of different customer segments in the world’s largest over-the-counter market, the foreign exchange market. The analysis draws on a unique dataset covering a br...
5 Underused Google Analytics Features boxcarmarketing.com 7 May 2013 | 05:00 pm
Google Analytic's basic reports are fine, but they are, well, basic. To really see the actionable data, you need to take advantage of custom reports, custom alerts, custom segments, filters and Univer...
Email Marketing – The Importance Of Determining Your Customer Segments mywsiteam.ie 9 May 2013 | 04:06 am
Even though you may have built up quite a large database of potential customers, your offers and news isn’t going to appeal to your entire market.Sending out emails to those who may not connect with w...
3 New Cool Zen Cart Modules support.jsweb.co.uk 2 Jul 2013 | 09:23 pm
Three new JSWeb modules are now available to help improve your Zen Cart store. JSWeb Customer Segment Mailer PROBLEM: Do you send bulk emails to your customer base and only get low sales volumes ...
