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Guest Post: “All Data is Local” 2 Aug 2013 | 06:24 pm

We are excited to offer you this “Guest Post” by Sam Zamarripa of The Essential Economy Council. In this thoughtful post, Sam reminds us that data is everywhere – including politics. He also reminds u...

Guest Post: Did You Answer the Question? 16 Jul 2013 | 07:04 pm

Earlier in the week Ken and I were discussing the importance of asking the right question and the very next day Kathy’s blog post showed up so I had to share it.  If you’re not familar with Kathy, she...

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Measuring Social Media Success in 2012 sendemailnewsletters.com 22 Mar 2012 | 11:10 am

Let’s start this month’s column with four statements: Social media measurement is not very effective. Even though there are many ways to measure, true, concrete success metrics still remain quite elu...

6 Critically Undervalued Social Media Success Metrics | social media ROI | Social Media Consulting – Convince & Convert marketingavatar.wordpress.com 16 Jan 2011 | 07:26 am

I thought this was a really useful post from Jay Baer’s Convince and Convert blog on some simple social media metrics you can put into place right now. I was particularly interested in Jay’s simple t...

Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without synchronicitymarketing.com 12 Oct 2012 | 02:22 am

When it comes to measuring email marketing results, there’s plenty of undue obsession with tracking basic process metrics like deliverability, opens and clicks. While each of those measures is obvious...

ANA White Paper Shows Strong Cost Focus in Marketing Procurement – But Desire for More Depth ana.net 26 Jun 2013 | 09:00 am

Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according...

Success metrics for new startups theequitykicker.com 13 Aug 2013 | 07:56 pm

This article is a good reminder of how to set metrics at startups. The choice of metric will vary depending on the business but this piece of advice is universal: My number one tip is to start simple...

5 Mistakes You Should Avoid When A/B Testing Your Designs designfeeds.com.au 27 Aug 2013 | 05:52 pm

A/B testing mistakes could mean trouble to a website's conversion rates and success metrics. Learn about common A/B test mistakes so that you can avoid them in the future.The post 5 Mistakes You Shoul...

Anatoly Bardin on resting and ice hockey carlsbad-plaza.com 19 Jul 2011 | 12:50 am

Accompanied by his wife, Anatoly Bardin, the successful general manager of the Russian hockey club Avantgard Omsk, visits the famous spa town of Karlovy Vary year after year. The man who in the late s...

Advertisers still obsessed with click-throughs -- ZDNet purpleclick.com 28 Oct 2011 | 04:27 pm

The onus is on the advertiser to select a manageable range of appropriate metrics that will most accurately measure the achievements of the campaigns against the goals they have set, he added. Leonar...

Drug Rehabs that Cater to Each Individual cliffsidemalibu.com 23 Aug 2011 | 11:48 am

Drug rehabs are most successful when they cater to the individual needs of individual clients. As obvious as that might sound, the unfortunate truth is that many California drug rehab facilities provi...

Cityville Facebook Game template-tutorial.com 5 May 2012 | 12:45 am

Cityville Facebook Game Should you haven’t heard of CityVille you must be living beneath a rock. The new Cityville Facebook Game from the identical makers as the hugely successful Farmville game (Zyng...

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