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Coyotes Beat Sharks To Move Past Kings 8 May 2012 | 01:03 pm
Radim Vrbata scored twice and Mike Smith had 37 saves to shut out San Jose for the third time this season, leading the phoenix coyotes tickets to a critical 2-0 victory over the Sharks on Thursday ni...
Green Fields Ahead for Advertising in China’s Countryside 11 Oct 2011 | 12:26 am
Greater prosperity for those who live in the countryside has long been one of China’s major concerns. But incomes of rural residents still lag far behind those of city-dwellers and the gap has steadil...
Targeting Online Ads: Aim for the Bulls-eye or Focus on Hitting the Target? 10 Oct 2011 | 11:50 pm
Among the significant and distinct attributes of online advertising is its ability to deliver relevant messages to specific targets. However, the range of available online targeting options is vast an...
Weekly Roundup: Remembering a visionary, beyond the PC, how protests are changing 10 Oct 2011 | 11:48 pm
-Remembering a visionary: paidContent collates some of the tributes to Steve Jobs from around the Web. Fast Company re-publishes an earlier look at how Jobs “inspired a decade of innovation,” while Th...
Do Men And Women Respond Differently To Ads? 10 Oct 2011 | 11:43 pm
by Millward Brown While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads. Men are more likely to enjoy ads featuring humor, distinctive creat...
How Should You Take TV Advertising Clutter Into Account? 10 Oct 2011 | 11:40 pm
by Millward Brown The level of TV advertising clutter varies greatly by country, and the amount of clutter affects the ability of ads to cut through. The natural response to clutter is to increase th...
