Most nation brand index related news are at:
‘Made in Britain’ gets new logo 31 Jul 2011 | 06:14 am
As globalization advances and as more and more companies move their production to more salary-competitive countries, it’s harder to tell where does one product some from. Hence the need to clearly mar...
Time for a Japanese luxury car brand (Part I) 28 Jul 2011 | 09:39 am
We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many in...
More nation brand index related news:
Nation Brand Indexes & the Korea Brand, Part 2: The Futurebrand CBI brandingkorea.org 6 Apr 2011 | 12:24 am
In this second article of our series on Nation Brand Indexes, Victoria Berry, Strategist at FutureBrand North America, discusses the characteristics of the Country Brand Index and analyses the results...
Nation Brand Indexes & the Korea Brand, Part 1: The Anholt-Gfk Roper NBI brandingkorea.org 8 Feb 2011 | 04:38 pm
Indexes play a major role in evaluating a country brand’s strength and perception on the global stage. In particular, the Anholt-Gfk Roper Nation Brands Index (NBI) and the Futurebrand Country Brand I...
Building a Brand- National company goes local instantpublisher.com 1 Jan 2011 | 07:00 pm
Chris Bradley is working on a problem that a lot companies have: Name Recognition. But his problem isnt national brand recognition Collierville-based Fundcraft Publishing already owns some of the m...
Flag Carriers & Nation Branding thebrandunion.com 1 Nov 2011 | 02:38 am
In light of the recent shutdown of Qantas, a reminder of how important national airlines are to the national brand.
Subway Vs McDonalds – The Marketing SMACKDOWN! philainsworth.com 23 Jan 2012 | 04:13 pm
‘Ello, ‘ello, ‘ello, What’s this crazy idiot talking about fast food for? Well, probably picking the marketing brains of some of the smartest marketers in the world… a couple of multi-national brands...
Place branding 1/3: Nation branding growjob.com 23 Apr 2011 | 10:00 am
Historicky první seriál článků portálu GrowJOB nabídne exkurs do hlavních oblastí tzv. place brandingu. První díl se blíže podívá na problematiku nation brandingu.
Belkin N600 Wireless Dual-Band N+ Router (Latest Generation) antennahq.com 29 Apr 2012 | 04:16 pm
The Belkin N600 Wireless Dual-Band N+ Router is the fastest N600 router at long range versus other leading national brands.† The Belkin N600 DB Wireless Dual-Band N+ Router features advanced wireless ...
5 Essential Components of Localized Marketing Strategy for National Brands by @JonSchepke rankflex.com 23 May 2012 | 02:05 pm
5 Essential Components of Localized Marketing Strategy for National Brands by @JonSchepke http://sewat.ch/K9Jc2G
Buone notizie per Bed & Breakfast e Hotel d’Italia bedinart.it 2 Dec 2011 | 05:09 pm
La nostra amata Italia rientra nei primi 10 nella classifica del Country Brand Index 2011-2012 dopo aver ceduto nel 2010 ben sei posizioni scivolando al dodicesimo posto. A pubblicarlo è il sito dell’...
Kanada sichert sich Platz eins im Länderranking kanada1.com 23 Dec 2011 | 05:38 am
Kanada ist abermals auf den ersten Platz im Länderranking „FutureBrand-Country Brand Index“ als die erfolgreichste Ländermarke der Welt gewählt worden. Die Reichweite der Ländermarke wurde damit aberm...
